When Alexandra Watson relocated along with her sweetheart, the 25-year-old designer was baffled for warm clothing she could lounge throughout the house for the reason that also made her feel cute–so she made a decision to create her own. The effect was Atelier Aleur, a type of increased loungewear–including silky robes, loose trousers and large sweaters–that offers coziness and chicness in identical strategy. “When [you] get back [from work], that sense of changing into clothes you’ve wished to wear all day long is the better feeling on the planet, and that is what I make an effort to lead to people,” she says. Atelier Aleur is among a cohort of brands, such as Baserange and Olympia Activewear, that are rebelling from the ubiquity of athleisure by offering clothing that give attention to comfort but look about as a long way away from a grungy couple of pilling gray sweatpants obviously.
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Watson, who’s from Waterloo, Ont., started out the label when she resolved in Montreal following a stint in London, Great britain, doing design internships and focusing on the sales floor at Rag & Bone. Her design process commences with choosing the fabric and allowing the feel of the materials guide her ideas. She trips warehouses around Montreal and acquisitions inactive stock and overstock fabric that are exorbitantly delicate. Atelier Aleur bits are designed to be shared backwards and forwards between you and somebody, and the ample cuts focus on their genderless design. In the end, there is nothing sexier than showing a set of sweatpants–especially if indeed they don’t even appear to be sweatpants.